TOP LIFESTYLE & FASHION INSTAGRAMMERS IN INDIA
In a country like India, where there is only 19% internet
coverage, social media penetration has been rapid. Mobile-based social media
platforms like Instagram and Snapchat especially is growing exponentially. A
data released by Global Web Index (GWI) put the market penetration of Instagram
at around 19%. Brands can leverage this to talk to its consumers. Thanks to the
adoption of social media, brands are now moving on from brand ambassadors, to
social media influencers and advocates as a better alternative to reach out to
their consumers.
Humans have always been visual.We tend to see and learn
and that is why image-heavy platforms like Instagram
do well for many businesses especially fashion, beauty, and lifestyle.
Gone are the days when people had to wait for their monthly fashion magazine to
arrive to know about the latest trends. Fashion and lifestyle tips are now just
a tap away. We had earlier put down a list of top fashion & beauty
influencers in India, and now we have a specific list of lifestyle and fashion
Instagrammers. In no particular order, here is a list of top Instagrammers, you
can follow to get all the tips and fashion trends.
You can also check out our detailed Influencer
Marketing Guide.
Ayushi Bangur is a force to be reckoned with. With a
strong fellowship of 93,000, this Mumbai-based Fashionista has been making
heads turn. An economics graduate, she is anything but boring. Big names like
Forever21 and Estee Lauder feature regularly in her stylebook. From the latest
trends to super cool DIY tips, her Instagram handles: @styledriveis something
that you definitely need to follow.
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| TOP LIFESTYLE & FASHION INSTAGRAMMERS IN INDIA |
Mitali Sagar and Summiyya Patni, they come as a
pair, with different views that complement each other. Followed by 78,000
followers, they are immensely passionate about fashion and styling. Their motto
is ‘It is not what you wear, or who you wear, but how you wear it’. And they
stand for what they believe. From rocking Gaurav Gupta’s Indian fusion to
sporting Nike India, they display a diverse and stunning sense of fashion. If
you haven’t already, you can follow them here: @houseofmisu
Masoom Minawala, a 23 year old fashion blogger turned CEO
of a fashion portal, Style Fiesta is someone you need to follow for really good
curated fashion. Her Instagram handle @missstylefiesta is
vivid and trendy and quite importantly reflects her personal style. From
Shopperstop to PepeJeans, her stunning sense of fashion is easy on the pocket.
A ‘Make in India’ enthusiast, she runs a campaign called ‘Wear from
India’, where she showcases Indian designs and fashion, to exhibit the
potential of Indian designers in the global market.
When @giasaysthat you
need to listen. From her DIY videos on YouTube, to her rocking Instagram
account, Gia is one of the most vouched for voices in this sphere. She rocks
high-street fashion like no other, and has busted a major myth that only
expensive luxury labels are fashionable. Her 30,000 followers enjoy her DIY
make trips ad mix and match high-street fashion.A freelance graphic designer
and an avid photographer, her blogs and photographs are quirky and cool.
Not a new name in fashion, Akanksha Redhu is a fashion and
lifestyle blogger by day and a designer by night. Effortlessly casual is her
style statement and she insists on putting comfort over everything else. A
compulsive traveler, she believes ‘to travel is to live’. She has worked with
Burberry, Vero Moda, Dior, MAC, Chanel and many other reputed brands. She has
her own designer label ‘Cirare’, for which, she takes inspiration from her
travels and creates a unique style.You can follow here: @akanksharedhu
Dr. Pallavi Ruhali, yes you heard that right, an
epidemiologist by profession, she has a strong followership of over
49,000.Starting off with Instagram; she also has an exclusive blog, where she
talks about Lifestyle, makeup DIYs and travel in general. A huge retro fan, she
sports a lot of pop colors and vintage glasses. From Max to Adidas, she has a
chic sense of style that is bold yet feminine. You can follow her here: @pallaviruhali
8 Amazing tools every blogger must use, read our
blog here
A model, stylist and a creative director, Rhea has an
eclectic sense of style that is effortless. Some of her shoots have been picked
up by brands like Swarovski, L’Oreal, Tommy Hilfiger etc. She created content
for Vogue Eyewear Italy and was one of the six bloggers worldwide to have
contributed to Vogue. In her Instagram handle @thegirlfromfuss, she
displays fashion that is edgy but elegant. Her blog, ‘Fuss’ is more than just a
blog; it showcases freedom of choice and creative expression.
KRITIKA KHURANA
Kritika loves everything fashionable. With a degree in
Fashion and Design, she started her online store called ‘the hype’. In her
Instagram handle @thatbohogirl she
showcases bohemian and free-spirited fashion. Her YouTube channel is as famous
as her Instagram handle. She loves high street fashion and her store, ‘the
hype’ specializes in giving high street fashion a bohemian twist. Follow her
and be a part of the 2,23,000 other followers who get the best of
fashion, lifestyle and makeup trends .
This fashionista from Bangalore is definitely @stylishbynature. She
loves luxury and high street fashion equally. In her blog stylishbynature.com,
she covers various topics apart from fashion like food, bollywood and
events in the city. A definitive style guide, she takes inspiration from
everything around her from movies to nature.
Nikita Bhatia’s Instagram @theshopaholicdiaries is
about everyday fashion, shopping and style. She puts up her favorite finds of
affordable jewellery, accessories and clothes. From Oppo phones to Zara, her
Instagram sees posts on various topics. She regularly features customized posts
for curvy readers and easy on the pocket fashion.
@misspinkshoes Sushmita
Agarwal is a fashion and lifestyle Instagrammer based out of Chennai. The
former Vivel Miss Chennai, showcases everything from fashion to DIY makeup to
events in the city. Chic and elegant is her style, and she showcases fashion
that is easy on the pocket. From Café Coffee Day, Zahana and Pheonix
Marketcity, she has worked with most of the reputed brands in Chennai.
A finance graduate, Chandhana Munipalle is an active
fashion and lifestyle instagrammer from Hyderabad. In her own words, she
is an avid reader and a beachbum. She has worked for brands like Paperboat and
Cafecofee Day and VLCC to name a few. You can follow her here: @thegirlatfirstavenue
Ananya Kiran originally from Bangalore, is an active
fashion and lifestyle Instagrammer from Seattle, USA. Through her Instagram
profile, she gives out amazing fashion and lifestyle tips. From ethnic to
western, her fashion is very easy on the pocket. Actively followed by Indians
in America, this NRI instagrammer is making heads turn in India as well. You
can follow her here @ananyatales
Nischita’s Instagram profile @my_black_skirt says
‘love for street style’ and that is what she showcases too. This Bangalore
blogger has worked with popular brands like Forever21 and Lavie. Casual high
street fashion is her favorite and she rocks it like no other. Shoes and
Handbags feature regularly in her lookbook and so does other accessories like
watches and earrings.
From Bangalore to Atlanta, this Instagrammer shares some
really amazing fashion and lifestyle tips through her Instagram profile @swatidixit28 and her
blog asipofbeauty.com. The best thing about her profile is that she
effortlessly blends her style into everything she sports. If you want to see
some customized and curated fashion shot in stunning locales, you know where to
go.
Gone are the days when brands were heavily dependent on
Brand ambassadors to communicate, now they have turned to influencers
who actually use the brand.
Did we miss out on your favorite Fashion and Lifestyle
Instagrammer? Please let us know in the comment section, we would love to
follow them for some Fashion gyan!
Welcome to our blog “CYBER SUGGEST“. Debmalya Datta is a professional Blogger, Developer, Social Media Influencer, Digital Marketer and Entrepreneur. He loves doing work which makes him happy, that’s why he choose Blogging and Educate people. You will love exploring educational stuff on our blog. Live your dreams as much as you can. Be a SHAMELESS SELF-PROMOTER
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