13 Podcasts Every Small
Business Owner Should Listen To
The podcast is a series of spoken; audio episodes often
focused on specific topics or themes, such as cycling or startups. You can
subscribe to the show with an app on your phone and listen to episodes whenever
you want on your headphones, in the car, or through the speakers.
What is an example of a popular podcast?
BBC Radio 4 has a podcast called 'More or Less: Behind the
Status,' a radio show about attractive economics and information. Each podcast
episode is a recording of a 'more or less' radio episode, and they are all
arranged in a series, more or less called a podcast.
So, if you are a fan of radio shows, you can subscribe to
more or fewer podcasts, and episodes will be provided to you every week. This means
you can listen to them at any time without getting stuck on the radio at the
same time every week.
It's later
than radio
This is a podcast, no great answer! The shows, now they
just happen to be completely original content, not just re-releasing the radio.
Many original stereo radios escape the shackles of the
formats to explore the unique viewpoint and the entire niche radically. No
matter what you're doing, you'll find a show that suits you!
Podcasts let you optimize your time with multitasking -
great news if you are self-employed! You can download episodes and listen to
the latest technology, business strategies, marketing tips, and more, all at
your own convenience. Educate yourself on demand - Pick up a dog, throw a jar,
fill some pots, or style home while you work.
There are literally thousands of free podcasts you can
subscribe to, and there are tons of great apps available for listening,
including iTunes, Google Play, and the iPhone Podcast App.
Follow our Top 13 Small Business Podcasts for Small
Business Owners of All Kinds, including Trades, Makers, Foodies, Musicians, and
Entrepreneurs.
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13 Podcasts Every Small Business Owner Should Listen To |
1. To Build Your Personal Brand: Your Actor with Chris
Docker
Chris Dakar is probably the leading figure in personal
branding in the digital age - and why it is essential to growing business today.
From outsourcing and finance to digital marketing and sales, his podcast jumps
to a wide range of topics. Chris brings a brilliant array of guests to talk about
in his podcast, and with practical action and a smile on your face, they'll
make you feel inspired.
This episode, a recording of John's speech at your UPNew
summit highlights how to design a marketing funnel journey - and all these
important little details that make it happen but are often overlooked.
2. For Turbo-Charging Your Marketing: Duct Tape Marketing
In Duct Tape Marketing, John Gents, the founder of the agency
of the same name, interviewed industry-leading marketers and entrepreneurs and
got them to spread their privacy. Each episode focuses on marketing that small-market
owners struggle with, so the podcast goes toward small or home-based
entrepreneurs who need to expand their marketing dollars. There is a lot of
knowledge here, with more than 10 years of back catalogs.
We propose: Restart your business and your life with Mitch
Joel
Mitch Joel, CEO of Twist Image, explains how businesses
interact with their customers are about to change quickly - again. In response,
marketing and advertising should enhance their game and be reasonably useful.
3. For more leadership
mojo: Hack to get started
Co-hosts Franco Variano and Tyler Copeland believe that
the Hack to Start bills call themselves "attractive people and a podcast
focused on innovative ways to achieve success": successes are not always
linear: Instead, many leaders today follow. A hack - start - repeat journey.
Get ready to be inspired and encouraged by the fancy techniques and original
ideas you will hear.
We recommend: Episode 173, Jason Stough, Principal Digital
Product Designer, Starbucks
A motivational episode that covers how John Starbucks is
on his way to a job and includes all the details you need to know about moving
forward in digital design at this coffee house giant.
4. For Creating
Super-Profit Websites: Authority Hacker
Gail Breton and Mark Webster have created a lucrative
portfolio of high-authority websites and authority hackers share everything
they've learned there. Comfortably straightforward and with zero sales fluff,
these guys share super-actionable growth hacking techniques and practical
advice from their real-life failures and successes - served with a fun side
dishes.
We recommend: Episode 122, Creating new content vs.
Adapting to old content: What should you do now?
Have you published a fabulous blog post with high hopes,
but it has not worked out as you expected? Watch this episode for some great
tips on when to re-adapt old content, when to create new content, and how to
handle it.
5. For crushing your competition: War on business
Business wars have only recently started but have already
become one of the most popular business podcasts on iTunes. Blockbuster and
Netflix, Xbox and PlayStation, Coke, and Pepsi. Sometimes it sounds like a
Business Wars History podcast, but to others, it's a true-crime drama,
sometimes even a war documentary, and it's an exciting insight into the way the
business world works.
We recommend Southwest vs. American - Dallas over Dallas.
How can we not choose this episode, because it is based on
our doorstep! Learn what strategic action these two airlines took to try to
become the ruler of the Dallas sky.
6. Focus Your Entrepreneurial Power: Entrepreneurs are on
fire
John Strong, John Lee Dumas's Entrepreneur on Fire, is a
short daily podcast that has become one of the most popular business podcasts
in the world. You will meet small business owners, from startups to founders to
startups in a wide range of industries, all sharing their personal stories to
help inspire you. Nothing else will revive your entrepreneurial spirit.
We
recommend: How to control the financial returns of your business with Sterling
Snow
Do you know how much money you made in the last quarter?
Or who is your most profitable customer? Small business owners are so busy
growing that they are often not at the top of their finances. This episode
explores ways to take control and how software can help.
7. To solve problems: mixer
Entrepreneur and salesman Andrew Warner made it big in the
early days of Internet sales in his 20s and then set aside his career to
support other young entrepreneurs. He has conducted more than a thousand
interviews on the Mixergy podcast, and he is excellent at mixing detailed
answers from his guests. MixerJee lets experienced business leaders share
stories of their startups and solve common problems that business founders
face.
We propose: Episode # 1666, the founder who is embarrassed
about other founders who are solving problems
A bizarre headline that makes you wonder what the issue
might be. Answer - Bookkeeping! Learn how to solve this common pain point among
business owners.
8. Driving for Customer
Satisfaction: Charles Travel on the outside
Outside focuses on uncovering the secrets of
customer-centric brand's customers and how they interact and interact with
consumers. Hosted by Charles Travel, Global CEO of Interbrand, this podcast
analyzes various strategies for building a customer-first culture in the
workplace through new case studies and interviews with business leaders, media
figures, and educators. Learn how top brands are focused on their customers and
how it is so essential for your customers to understand and how they use your
product or service in their daily life.
We Offer: Episode Jaguar Land Rover: Understanding Every
Customer's Viewpoint (Even Dogs)
One of the world's most elite car companies is devoted to
studying consumer behavior. See how they take a deep dive into the lives of
consumers to keep their product fresh.
9. For a female perspective: she's her way to it
Amanda Boleyn, the founder and vocalist behind Shedd It
Your Way has turned her original podcast into a robust framework for women
looking to start their own businesses. An engaging podcast that breaks down
business issues into digestive problems and actionable action, and Amanda have
done a tremendous job bringing female entrepreneurs who specialize in a wide
range of industries and industry-specific topics.
We recommend: Episode 292, 3 Easy Steps to Outsourcing
Your First Task
10. For some policy-intriguing realities: Startups
This podcast is really what it says in the box! The
startup description is brief but accurate: "A Series on how it likes to
start a business" "We agree. Each season, Alex Blumberg documents the
experience of creating new business in real-time in some fantastic and worrying
industries.
11. Software gurus - Startups
for the rest of us
If you own or want to start a software business, the rest
of us startups is a podcast for us. This podcast serves as a masterclass for
how you can critically analyze all aspects of your business to manage it more
effectively. Between them, the two hosts have more than 20 years of experience
as a software entrepreneur, and happily share all the tips and tricks they've
learned over the years.
12. For Productivity Nerds: The Tim Ferris Show
Tim Ferris is one of the world’s leading business writers
and top advocates for intelligent work. From chess players to professional
athletes to investors, the Team Ferris Show Podcast Interviews have found
success in their various potential areas. His interviewees have the talent of
the team to draw useful tips from their stories and experiences - even if you
think you have nothing in common with them, you'll be surprised.
13. For some practical education: 100 MBA
Tired of interviewing? This podcast and online community
are the brainchildren of two university educators who wanted to find a way to
set their students front and center. If like many entrepreneurs, you've never
been to business school, $ 100 MBA will help you get up to speed with 10-minute
business lessons built on real-world applications. This podcast goes straight
to the point and hits the nail on the head - and it was awarded the Best iTunes
Award in 20!
We hope you find some new podcasts to inspire you or help
you take your small business to the next level. Happy to hear
Conclusion
The most complicated aspect of answering the question - What
is a Podcast? - And where a lot of people get confused, there's a difference
between a simple audio file and a full-grown podcast.
The simplest explanation is that an audio file and a
the podcast episode is technically the same if you download the podcast episode
from a podcast site, you have already discovered the fact that you are
downloading an audio file. The difference only comes when you add the option to
subscribe to the sound file in that series.
So, when you use a podcast hosting website to allow people
to subscribe to your series of audio recordings, you've suddenly turned them
from ordinary audio files into a fully functional podcast! These are still
audio files only, but in addition to the subscriptions, you can now call them
podcasts.
The Subscription aspect is automatically done for you. If
you use an excellent podcast hosting company, you will want to know a bit about
how it works. It's powered by a technology called RSS (it's a complicated
technique ...) and it's just a computer language that lets your podcasting
software talk to a podcasting website.
Basically, if you enter the web address of a podcasting
software (such as iTunes) on a podcasting website, it will read the RSS feed,
and it will be able to download all the old episodes of the podcast and
download them as new.
So, if you use iTunes or any other good podcast listening
the app, it will track all your subscriptions through each podcast's RSS feed, and
it will automatically download new episodes as they become available. This is a
a lot easier than a simple audio file where you have to search the web and
download them yourself.
The big thing to remember is that it's an audio file of
its own, nothing more than an audio file.
However, if you upload that audio file to a website and
allow it to be subscribed via an RSS feed, then suddenly it is a podcast. Easy!
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