Why Are You Losing Followers On Instagram?
Are you losing followers on Instagram? Several mistakes may cost your account its followers.
A high number of followers is a metric that shows you’re doing something right particularly when it's a gradual and sustained growth. In other instances, like paid promotions or social ads, your followers may increase in random spikes. According to Sprout Social, a social media management company, Instagram followers are still important in 2022 because they determine your content’s reach and engagement.
Reasons You’re Losing Followers In 2022
Poor quality content
Instagram is a visual platform and people appreciate good content. No one likes blurry and pixelated images and videos. If your content is not eye-catching, followers lose interest in your account.
An incorrect post frequency
Many social media experts encourage users to post consistently on Instagram. However, too many posts may feel like spam to your audience. On the other hand, if you don’t post in a while, your followers may think you’re inactive and unfollow you.
Fake followers or bots
As Instagram’s popularity grows, users want to capitalize more on followers so they buy fake ones to increase their follower count. They also use bots to mimic engagement. Instagram's algorithm can identify these activities and it removes such followers.
Overusing hashtags
Instagram’s algorithm identifies constantly used hashtags as spam from bot accounts. Since the platform encourages social engagement, it doesn’t promote bot-like content. Similarly, the wrong hashtags show your posts to an unintended audience.
Irrelevant posts to your niche
People followed your account because your content appealed to them. When you post content that doesn’t match your content pillars, it puts off a follower and he may unfollow you.
Ignoring comments and messages
Followers feel appreciated when you engage with them. The algorithm also deduces that you’re not a robot and identifies such interaction as authentic.
Shadowbans
A shadowban is a partial block of your content from some members of your online community without your knowledge. When users constantly report a page, Instagram may restrict its content on the following features.
Feeds
Hashtag pages
Explore pages
How To Fix Losing Followers
Instagram’s latest features are a great way to grow and maintain your follower count. Collaborate with another content creator in your niche on a post. Tagging him or a brand allows Instagram to show your post on two profiles. This strategy doubles your account exposure and exposes it to your ideal new followers.
Leverage reels to reach potential followers. Instagram’s algorithm currently favors and promotes video-format content more than pictures. Many Instagram users agree that reels effectively grow their accounts. Lastly, you can correct the above mistakes to gain and maintain followers.
Conclusion
Your follower count is a vital measure of your account’s insights and overall engagement. Losing them shows that you’re making mistakes that you can fix to grow your account faster.
Frequently Asked Questions
How much do Instagram followers cost in 2022?
Authentic Instagram followers will set you back $2 to 10$ dollars depending on your desired number.
Are Instagram followers apps safe?
Ideal sites like Blastup don’t need your Instagram password and take security seriously to prevent Instagram from banning your account.
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