What is apple's search engine - Can an Apple search engine ever challenge Google?
Small corners of the Internet are gleaming with the news that Apple has significantly increased its search bot activity. Search bots usually scan websites to rank and index for engine results. When you search for something in a search engine, the results are displayed by order, which means that the most accurate results you are looking for will appear at the top.
The increase in activity comes along with pressure from the UK Competition Commission to break Apple's beloved multi-billion dollar deal with Google. The deal confirms that Google is the default search engine for Apple's iOS devices. Many are now speculating that Apple will soon launch its own search engine. Microsoft's Bing has entered Apple's search engine market 11 years after its debut, making it Google's only significant competitor so far. Despite what Microsoft's PR team claims, Bing is by no means a success story and it tends to be relatively bleak in terms of economic performance and market strength with Google's ubiquitous search platform. In fact, every academic year I and my colleague, Dr. Kamal Munir has taught Bimbake a case to Cambridge MBA as a cautionary tale of what happens if you want to go against the entry platform. Unlike Microsoft's Bing, Apple's inaugural Gambit is quite different and has the potential for even better results.
Resetting the engagement rules
One of the biggest mistakes that Microsoft made when launching Bing was to follow the ad-based business model that Google was using. In this business model, search users enter what they are looking for, and based on that the search engine shows relevant ads that may interest them. In order for this kind of business to be profitable, you need to have a lot of user searches as well as a few million websites scanned by the previously mentioned search bots as well as lots of advertisers willing to sell to them. All three are needed to display useful search results for the user and bring the right customer to the advertiser.
Of these, Google pays to match the right ads with the right users. The more searches, the more effective the results. The more useful the results, the better the ad targeting. Bing struggled to start this virtuous cycle and Google enjoyed its search offer which does not really enjoy scale. If the rumors about Apple's search engine business model come true, it will have a different future. Apple's recent refusal to give the FBI secret access to its devices is not limited to public refusal, but it is paying close attention to user privacy. This is consistent with this "privacy-first" position of choosing not to monetize Apple advertising, which involves disclosing customer usage data to third parties. Instead, it can only sell its more profitable devices and subscriptions to privacy-conscious customers. Without following Google's lead, Apple would not have to engage with search giants in its terms.
Good product confusion
When Bing was launched, it had features that Google did not have at the time. These included "hover previews" of search results, as well as specialists in travel, shopping, local business, and health research. In terms of the quality of search results, Microsoft claims similar or better output than Google. Despite its apparent product superiority, Bing has never won search engine battles.
This aspect of search engine history works for Apple, which does not need to differentiate itself from Google. In fact, Apple's search results need to be "enough" for it to be accepted by its users. We see this in conjunction with Apple Maps results, which relaunched in 2012. Despite public rocket launches for its geographic coverage, Apple Maps will The same is true of Apple Music, which has gained an impressive market share of 60% among iPhone users, becoming the second-largest player in the music stream after Spotify's nine-year lead.
Obstructive side effects
With its latest iOS 14 update, Apple has already begun removing Google search results for itself. Most iOS users have just noticed the change for all of the above reasons. But this silent exchange does not come without its own set of challenges. Apple will face exclusive criticism from various market competition commissions for defaulting on its search engine instead of Google on devices. It also has the potential to disrupt the advertising industry, which could reach Apple customers. Apple's customer base is better than average in terms of purchasing power, and by making it easier for users to avoid search ads, Apple can create just one tectonic shift in the whole ad.
Google's dominance of Internet search will not end with Apple's conventional access, but it will certainly weaken the growing consumer preference for privacy. Google's business model is dramatically different from Apple's, suggesting that the search giant will have to learn to live uncomfortably with its rival's search engine instead of pivoting in order to compete.
Welcome to our blog “CYBER SUGGEST“. Debmalya Datta is a professional Blogger, Developer, Social Media Influencer, Digital Marketer and Entrepreneur. He loves doing work which makes him happy, that’s why he choose Blogging and Educate people. You will love exploring educational stuff on our blog. Live your dreams as much as you can. Be a SHAMELESS SELF-PROMOTER
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