Starting A Health Blog? 12 Things You Must Know
Are you thinking of starting a health blog? if yes then in
this article I have share 12 must-know things you should consider before
launching your health blog.
Health is a trendy topic. And it is trendy not even
because a healthy lifestyle has become fashionable. It is trendy because health
is the most valuable human resource and the issues associated with it will
always bother most people who value their lives. And if you decide to start a
health blog and help people with your advice, then this is a wonderful mission.
We, in turn, have compiled a long list of factors that you need to consider
before you start.
You Accept Responsibility for Other People’s Health
So this is the most important thing you should know.
People will read your advice and opinions and listen to them. They will make
decisions regarding their main resource – health. And they may make decisions
just being inspired by your advice.
Therefore, the first thing you need to know before
creating a blog about health is that now your readers share their
responsibility for their health with you. If you are not ready to accept this,
then it is better not to start. A single principle applies to everything
related to health – do not harm.
There Is No Place for Fantasy, There Is a Place for
Science
A health blog must have a strong scientific foundation. If
it were a blog about art, where you would express your personal opinion – you
are welcome to fantasize as much as you want. But when it comes to health, you
can only rely on science.
This means that each of your articles will have to have
strong scientific evidence, plus links to sources, plus statistical and
graphical data, plus your interpretation of a particular problem and its
solution. And by the way, think about how much time each such preliminary
research and writing of the article itself will take.
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Starting A Health Blog? 12 Things You Must Know |
Focus on One Important Issue / One Target Audience
Health is a very broad concept. And it is impossible to
cover all topics at once. You need to find a clearly defined niche and target
audience, and try to solve its problems.
At the same time, this problem should not be so narrow
that the ideas for the posts end too quickly, and also should not be too wide
because in this case, you will not be able to get the most targeted readers.
Try to find a middle ground and foresee the prospects for your development.
You Will Constantly Be Forced to Catch Trends
A healthy lifestyle is a trend in itself, but your users’
requests may change from time to time. For example, ten years ago, the public
went crazy about discussing AIDS. Today, unfortunately, the topic has remained
relevant, but the hype around it has subsided. People have learned to live with
it.
Therefore, for your articles to be relevant and arouse
interest, you will have to look for such hype topics and give readers your
vision of the problem. Plus, human health often depends on seasonality. In
autumn, we think about how to stop catching a cold every two weeks, in winter
about how to cure a bruise from falling on ice, in spring – how to support
ourselves with vitamins, and in summer how to protect our children from
sunstroke. Think about all these factors as well.
You, Will, Have to Become a Personal Example of a Healthy
Lifestyle
Agree, it would be at least strange to get advice on how
to stay healthy from a person who smokes and enjoys coffee with cognac.
Remember, creating a health blog is the first step to starting your personal
brand.
It is your personality as an individual supporting a
healthy lifestyle that comes to the fore here. And the best way to show users
your identity is to integrate the blog with social networks and to follow one
strategy both in the blog and in social profiles.
The Way of Monetizing Your Blog Is Important
If you are creating your blog about health, not only for
the soul, and not only with a great mission to help people, but also to earn
money with it, then you should think in advance how you will do it.
We recommend that you consider the possibility of
affiliate programs, but this will only be possible after the blog has a more or
less stable audience. The advantage of this approach is that you can advertise
those products that are relevant to the topics that you reveal on your blog,
and make life easier for your readers.
Or, for example, you can co-operate with hospitals in your
city, and give recommendations which specialist is better to choose for a
particular issue. However, this can only be done if you are 100% sure of the
reliability of the doctor.
You Need to Have at Least 10 Good Ideas for the First
Articles
It is unreasonable to start a blog without understanding
what you will write about and how you will reach your first targeted visitors.
Therefore, before you begin active steps to create a blog about health, we
recommend that you come up with at least ten interesting and discussed topics
that you can reveal in your first articles.
Think over the structure of each article and select
scientific materials. It also makes sense to make rough illustrations or at
least screenshots of graphic and statistical materials that you will use. And also
pick up relevant keywords, but more on that in the next paragraph.
You Must Not Forget About SEO
Even if you plan to promote your blog in other ways, SEO
still matters. This is what will work for the good of your blog while you work
on other tasks for its development. Therefore, be sure to consider your SEO
strategy. Be sure to analyze your competitors and understand what SEO
techniques they use. The least you can do is collect a semantic core of
keywords for each of your articles that you plan to write.
You Already Have Many Competitors
As we already said, a healthy lifestyle is now in the
trend. And that is wonderful. However, for you, this means that the network is
already full of competitors’ blogs, which also write about health. The only way
to occupy your niche and stand out from the competition is to find your unique
advantage that will be useful to your readers.
For example, you can leave links to scientific literature
after your articles so that readers can delve deeper into the topic in more
detail, you can explain complex things in simple words or help your users
interpret scientific research graphics and understand the results.
Advertising on Your Blog Should Be Useful
We have already said a few words about advertising and
ways to monetize your blog, but remember, if you only advertise to put a few
dollars in your pocket, this will not work. You must provide useful advertising
that will meet the needs of users. For example, if you have a blog about the
health of children under one-year-old, then hypoallergenic diaper advertising
would be appropriate.
Your Content Should Give Clear Answers
Think about the readability and usability of your content
in advance. Most often, users who read your blog will come to you with a
specific question, for example, why does my head hurt? Your task is to predict
these questions, make your content readable and respond as clearly and
thoroughly as possible.
All Pages on Your Blog Should Load Quickly
You should be aware of this requirement because it is
related to the specific behaviour of your users. Most of them will most likely
be worried about their state of health or some single alarming symptom, but so
far they may not see enough reason to see a doctor. Therefore, they will seek
answers to their questions on the blog. Use Best hosting companies like
A2Hosting to host your blog.
And since the state of health concern causes additional
irritability, articles should load very quickly. If you do not take this into
account, then behavioural factors, when users close the page without waiting
for the content to load, will spoil your effect of SEO promotion.
Summary
These were just the things you need to consider before
creating a healthy blog. If we talk about the process of creation, development,
and support, then here we can write many more guides. In any case, since you
have decided to implement this idea, let’s win.
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